The above spot titled “Drop In to HCON” was the teaser TVC spot that was the first piece of the campaign rolled out. I was the creative director on this project and oversaw multiple TV spots, graphic deliverables and the print campaign. Below is a look at some of the print components:
Here is a look at the concept art I developed along side the final vertical layout.
Here’s a look at the horizontal layout.
This spot is called “Beacon”. It is another spot I produced as part of the the marketing campaign.
The lead visual effects artist on the “Beacon” spot was the super-talented Renzo Reyes. Check out his amazing work on his site - especially this awesome case study he put together for the “Beacon” spot… FOUND HERE.