Esteban "Steve" Petersen
EXECUTIVE CREATIVE DIRECTOR / DIRECTOR
About
Esteban Petersen is not your average creative dynamo; he's a Cuban-Korean whirlwind of talent with an Emmy in one hand and a storyboard in the other. Known for his wizardry in blending live-action with eye-popping visual effects, he not only considers the visual approach to a script carefully, he emphasizes story, performance and emotion as well.
In 2003, Esteban co-founded the legendary Big Machine – an LA-based design studio that didn't just make waves, it created tidal waves in the realm of visual effects and content for film, television, and commercials. As the creative helm of this digital playground, he spearheaded countless cross-platform marketing campaigns, from heart-pounding videos to mind-bending print ads, and even immersive experiences that left audiences reaching for their VR headsets.
Esteban can typically be found directing spots for name clients like Toyota, Mattel, Ubisoft, Microsoft, and the ever-entertaining GEICO. His network clients include Discovery, A&E, Nickelodeon, Disney, National Geographic, and AMC – just to name-drop a few.
But wait, there's more! Esteban isn't just a master of advertising screens; he's also an Emmy-winning creative director, weaving tales of wonder and whimsy across all platforms.
He's also been honored in the hallowed halls of the SHOOT New Directors Showcase, and most recently with AIR at their 2024 Alliance of Independent Representatives Unsigned Directors Showcase.
And did we mention he's an editing wizard too? With the finesse of a surgeon and the vision of a mad scientist, he slices and dices footage with the precision of a master chef crafting the perfect flan. Speaking of which, if you ever find yourself in need of a culinary delight, look no further than Esteban's kitchen, where his picadillo and flan are “Abuelita Approved”!
So, whether he's crafting captivating commercials, producing visual effects, or whipping up culinary delights, Esteban Petersen is a force to be reckoned with in the world of entertainment – and he's just getting started.
