Esteban “Steven” Petersen is a Cuban-Korean, Emmy award-winning Executive Creative Director known for producing work that combines live-action and visual effects - emphasizing performance, emotion and visual design. In 2003 he co-founded Big Machine (https://www.bigmachine.tv/) - an LA-based design studio that provided visual effects and content for film, television and commercials. As a creative director he has been responsible for generating and producing many cross-platform marketing campaigns encompassing video, print, social and experiential/immersive components.
Petersen is also an Emmy award-winning producer that has developed and delivered long and short form content across all platforms. He is a member of the PGA and the Television Academy.
Steven has directed spots for commercial clients including: Toyota, Mattel, Ubisoft, Microsoft and GEICO. Some of his network clients include Discovery, A&E, Nickelodeon, Disney, National Geographic and AMC.
Steven was honored to be included in the SHOOT New Directors Showcase. He is also an accomplished editor.
Petersen speaks English, Spanish and most importantly - he makes really good picadillo and flan.