Immersive Design

SOME OF MY EXPERIENCE

Multimedia Pop-Ups

I have designed media-rich, physical installations that cater to fandoms. The domes we created for NIKE’s All Star Weekend in Los Angeles took over the infamous corner of Hollywood and Vine and were a prime example. Through a combination of cutting-edge technology, PROJECTION MAPPING, interactive displays, apparel stores, basketball courts, custom films, spatial projections and sensory elements, the NIKE domes allowed fans to step into a world where their connection to the brand was heightened.

Anamorphic Screens

Designing anamorphic illusion billboards is great fun. From the bustling streets of Los Angeles to the iconic Times Square, my work has captivated passersby with its mesmerizing illusions. Notable highlights include the impactful designs for the blockbuster movie "Creed" and the enchanting promotion for the Broadway sensation "Magician's Elephant."

Robots

My journey with robots started unexpectedly behind the scenes of commercial shoots. Searching for innovative techniques to capture ultra-slow motion shots, I stumbled upon the incredible capabilities of robotic systems. Intrigued by their dynamic potential, I began to explore the idea of elevating robots from mere production tools to the star attractions themselves. I saw their potential to take the center stage in immersive design attractions, where audiences could be enthralled by their graceful movements and awe-inspiring abilities.

VR / 360 Video

Designing virtual reality experiences for fans of popular franchises, such as Star Wars and The Walking Dead, allows for the creation of immersive and thrilling adventures, where fans can step into the shoes of their favorite characters and explore familiar worlds like never before.

AR

Creating engaging augmented reality apps for brands requires a careful balance of creativity and functionality. By seamlessly blending immersive digital experiences with real-world environments, I’ve helped brands captivate their audience and leave a lasting impression.

Physical Space Design

I have a good understanding of spatial design. Creating immersive experiences involves expertly designing and arranging spaces to engage all the senses, combining lighting, sound, texture, technology and flow to transport individuals into new worlds or mindsets.

Live Action Direction

As an Emmy award-winning director with a strong background in both commercials and long-form, my experience uniquely positions me to shoot any live-action content required for activation screens.
Check out some of my live-action work below:

Screen Content

I’ve produced lots of animated screen content for large stage shows (award shows, keynote presentations, etc…). From seamlessly integrating brand graphics packages with editorial and fresh motion graphics to designing breathtaking background visuals, my work brings a new dimension to stage shows, leaving a lasting impression on every viewer.

ARG’s

How do you celebrate and grow fandoms? By giving them an epic Augmented Reality Game (ARG) of course! Through my understanding of intuitive gameplay mechanics and captivating storytelling, I excel at designing ARG’s that leave players astonished and hungry for more.

XR

Using XR screens to create immersive worlds and expand the canvas beyond what is real always provides a transformative experience. The ability to blend the digital and physical realms allows us to transport audiences into captivating narratives, engaging both their minds and senses in truly unforgettable ways.

Choreography

Collaborating with talented dance and stunt choreographers to surprise audiences has been a thrilling and transformative experience.

LATEST PROJECT

What does transparent OLED automotive glass, an electric 25 passenger ride vehicle, an interactive LED ceiling, a spatial audio system, the Unreal Engine, Touch Designer, a GPS/INS system and a world famous park in Beijing, China all have in common?
Ask me and I’ll tell you -