The is the official launch spot for MNET.  MNET is a brand new network premiering this fall that will celebrate Asian pop culture.  The most popular music, movies, tv shows, anime and lots more.  Finally there will be one place to see all of the coolest things coming to the US from Asia before they become trends!

Since this spot is the first taste everyone will get as to what MNET is all about it has a great responsibility to represent the the concept of network accurately:  the first channel for fans of Asian Pop Culture!  The African American community has BET, the Latino community has Univision and now Asian Americans and fans of Asian pop culture have MNET.  I worked closely with the head of the network and his team to find the right tone and story to convey in this launch spot.

Click on the BEHIND THE SCENES link below to see an edit of the full sales presentation.