This is a new campaign of Holiday ID spots for A&E. Aside from staying within the well established look of the A&E brand, I was asked to design a campaign that would allow for different sponsor logos to appear at the end of each ID as the ad sales team at the network sold the ID's. The look ended up fitting the brand perfectly and looks unique to each individual sponsor even though it is actually a very simple toolkit to swap out end tag logos.
There are a total of 9 ID's I shot and as they are completed I will continue to update this movie file so please check back! This clip has the first 4 completed ID's. I'm currently at work on the post on Valentine's Day, Mother's Day, Father's Day, 4th of July and Back to School.